Today I thought I’d give you update you on the second stage of my beer branding project. This assignment has two deadlines: one for the label design and one for the packaging. In part one I walked you through the brainstorming process, showed you my visual research and sketches, and mocked up a rough label on the bottle.
Hello everyone! I hope you all had a wonderful Christmas break. If it was anything like mine, you ate way too much food, played lots of Dutch Blitz, and got to hang out with friends you haven’t seen in a while.
The Public Series (a.k.a. blog) project was assigned again this semester so you can expect at least a dozen new posts between now and the end of April. I was actually thinking about keeping this blog going anyway because I really enjoy sharing my thoughts, but now that’s a choice I don’t have to make.
We’re going to kick off this new year of blogging by introducing a three part series on the process of designing one of my projects–beer packaging–from start to finish. This project is a fun one because it’s completely wide open for any topic or style. Before I did anything else, I made a workback schedule. From there I could add the due dates for each step to my planner (more on that later!) and know if I am ahead or behind.
To start my research, I went to the LCBO to take photos of the craft beer they have for sale as well as buy a bottle to relabel. I went with one called Forked River because of its streamlined shape and plain silver cap (and later I get to drink it, yay!). Then I made a PDF of all of my photos for reference. I also pulled inspiration from websites such as Oh Beautiful Beer and Stranger and Stranger Design Studio for a more global variety of influences.